Of Course This Truth Holds True For Any Food Establishment!
If you want to increase your restaurant & food service sales, start with your beverage program. They are your top dog in relation to profits.
Fountain beverages can make a food service establishment a lot of money, if marketed properly. Most fast food establishments would not stay in business very long without them. This is why they create combo meals, happy meals, etc… These marketed meals real goal is to assist in adding a soda to every meal served.
Regardless if you are a fast food restaurant, a fine dining restaurant, a convenient store, etc…, you can and should market your fountain drinks.
Be creative in your efforts. If you have a lot of health food clients that order water, find healthy alternatives that you can sell as opposed to giving away. More and more we see new healthy fountain alternatives coming to market. Research this and find those that will appeal to your clientele.
If you work at this, you will find your profits increase dramatically. In fact, if you are suffering, beverages can turn your business around.
If you can prove your volume usage will be high, you can generally get free equipment from your syrup supplier. At that point, your only risk is the product you purchase.
Remember ,however, when you take the option for free equipment, your product offering is limited to the flavor selection offered by whomever is providing the equipment… and rightly so.
Though, most state law says you can have one valve for flavors that are not associated with the brand tied to the provider of free equipment. When you do receive free equipment, you have a lot less flexibility in flavor alternatives. Of course, nothing is free, and you pay for it through higher product prices.
It makes no sense to spend the time to market you beverages only to deliver a less than perfect drink!
BevClean used every two months will give you that assurance. When your system is clean and clear, your drinks stay in calibration, and you can be confident that you are delivering perfect drinks.
You may want to look at our news article on McDonalds. They take extra care in their beverage program and, obviously, for good reason.
To give you some idea of what fountain beverages can produce; a good convenient store operator will have 25% of the stores “in store” sales from fountain beverages. Obviously, they push for that as fountain beverages will be in the top 2 most profitable items in the store.
Again, a well marketed fountain program will make a lot of money.
With the risk so low, it makes all the sense in the world to put a major focus toward your fountain program.
Thus, work at it. Have fun with it and then enjoy the fruits of your effort! You almost can’t go wrong.
Why BevClean should play an integral part:
- We significantly lower service costs
- We ensure a perfect drink every drink, if used properly
- We extend equipment’s useful life
If you would like to see a breakdown on service calls and the cost breakdown on service calls, please click the button below.